CHALLENGE:
A seasoned developer with substantial experience building single-family residential and commercial property developments, but without any ground-up apartment development experience, was interested in building a new Class A, mid-rise apartment building in downtown Santa Cruz. This market was previously untested for this product type. To ensure success, the developer hired Woodmont for their regional management expertise. Together, the team created a vibrant and profitable community that is still the benchmark for apartment communities in Santa Cruz.